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Project Mission

The goal is a thriving social media ecosystem that captures the energy of Hiker Coffee, grows their audience month over month, and turns followers into customers. The Skorys Social team is thrilled to present this proposal.

Clean Coffee. Bigger Reach.

BREW YOUR
BRAND'S FULL
POTENTIAL.

Hiker Coffee is sustainable, toxin-free coffee built for those who blaze a trail and care about what goes into their cup. Your brand story deserves to reach every outdoor enthusiast, eco-conscious buyer, and clean-eating coffee lover who is looking for exactly what you make. Every post should feel like a summit view: clean, intentional, and impossible to scroll past.

Scroll to see how we can help you grow

LOW
Lift on Your Team
HIGH
Impact on Growth
What Makes Us Different

Built for brands
that want to
actually grow.

We don't do generic social media management. We show up, learn your brand, and build a feed that outdoor enthusiasts actually want to follow. For a brand like Hiker Coffee, you're not just marketing to new buyers: you're building a loyal following of people who want to keep consuming your brand on every adventure. Below are the three pillars we'd focus on.

Brand Authority

We position Hiker Coffee as the go-to name in outdoor-inspired specialty coffee. The brand outdoor enthusiasts discover, follow, and share before they even place their first order.

Community Engagement

Real people, real trails. UGC* from hikers, campers, and outdoor coffee lovers enjoying Hiker Coffee in the wild. Curated, branded, and amplified into content that makes every follower want to be part of the story.

Repeat Purchase

Every post is engineered to drive a specific action: follow, save, click, or buy. We connect social presence directly to the purchasing funnel your business runs on.

Your Content Calendar

We save you time by handling the hardest part of content creation: the pre-planning and background work. We research high-performing content, make every strategic decision, and deliver a fully loaded 30-day calendar with examples ready to go. You review, approve, and execute. We film, produce, and edit 4 reels every month. Here is what an example calendar and piece of content looks like.

Sun
Mon
Tue
Wed
Thu
Fri
Sat
1
Reel 1
2
Static Post 1
3
Carousel 1
4
5
6
Static Post 2
7
Story 1
8
Reel 2
9
Static Post 3
10
Carousel 2
11
12
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Static Post 4
14
Story 2
15
Carousel 3
16
Static Post 5
17
Reel 3
18
19
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Static Post 6
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Story 3
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Carousel 4
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Static Post 7
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Reel 4
25
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Static Post 8
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Story 4
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Static Post 9
↑ Click the content
to see details
Reel
@hikercoffee
The types of coffee drinkers you meet everywhere ☕ which one are you? 👇
Reel #5 Tuesday, April 29

Every Type of
Coffee Drinker

Purpose
Virality & Community Identity

Coffee drinkers tag their friends, share it in group chats, and comment "that's literally me." This format travels far outside your existing audience and every share brings new eyes to Hiker Coffee. It's relatable, shareable, and endlessly repeatable.

Concept

Character series spotlighting every type of coffee drinker: "The Espresso Snob," "The Cold Brew Only," "The One Who Adds 12 Things to It," "The Decaf Defender," "The One Who Can't Function Without It." Quick cuts, punchy music. We'll embed the outdoor coffee drinker — Hiker in hand, trail in the background — ensuring every viewer connects the brand to the lifestyle. Pairs well with a "which coffee drinker are you?" follow-up poll.

77.5K

This format has already proven itself.

This type of content works. We know how to identify content opportunities and replicate the success.

Project Objectives

What we're here to do.

Five clear objectives. Every post, every caption maps back to at least one of these. No fluff. No vanity metrics.

1

Drive Online Sales Through Authentic Storytelling

Turn every post into a reason to buy. Show the ritual, the trail, the pour, the result. Make scrollers feel the pull to try Hiker Coffee for themselves.

2

Build Brand Authority in Outdoor Coffee

Establish Hiker Coffee as the name outdoor enthusiasts reach for first. The brand people reference, tag, and recommend without being asked.

3

Create a Community Around Clean Coffee Culture

Build a following that shares, tags, and advocates. Partner with outdoor creators and eco-conscious influencers. More community participation means more organic content.

4

Grow Social Following & Engagement

Reach, impressions, saves, shares. Tracked weekly and optimized every month based on what's actually working.

5

Establish a Consistent, Unmistakable Brand Identity

Every post, every Story, every Reel looks and sounds unmistakably Hiker Coffee: earthy, clean, adventurous, and built for the trail.

Project Deliverables

You get everything below,
including the systems!

Six concrete deliverables built to seamlessly integrate with your team. These are the same processes we use in our own production pipeline to generate 50,000,000 views a month.

Deliverable 1

4-Hour Discovery & Intake Workshop

A structured 4-hour session to gather product goals, define brand positioning, and develop a detailed social targeting avatar. We outline audience interests, behaviors, and content preferences specific to Hiker Coffee's audience.

Brand Positioning Audience Avatar Content Preferences
Deliverable 2

Fully Custom Social Brand & Community Guide

A comprehensive brand guide defining Hiker Coffee's community story, belief system, language, rituals, insider terminology, and community identity. It's the foundational framework for building recognition, loyalty, and long-term cultural relevance on social media.

Brand Voice Community Language Cultural Identity
Deliverable 3

Full Social Strategy Guide

A comprehensive written organic social media strategy outlining platform focus, posting cadence, creator collaboration direction, UGC conversion pathways, and measurable growth objectives. Built specifically around Hiker Coffee's DTC brand ecosystem.

Platform Focus Posting Cadence Growth Objectives
Deliverable 4

Content Bucket System & Tracking

A structured content bucket system categorizing repeatable high-performing formats: product beauty shots, trail lifestyle, UGC reposts, behind-the-roast, sustainability storytelling. Includes a tracking framework to monitor performance by category and optimize what's working.

Content Categories Performance Tracking Optimization Framework
Deliverable 5

4 Weekly Coaching Calls

60-minute weekly meetings to review results, identify growth opportunities, and deliver a written next-week execution checklist. Clear production and optimization priorities so the momentum never stalls.

Weekly Check-ins Results Review Execution Checklist
$2,750 Value: Included
Deliverable 6

4 Reels Fully Produced, Filmed & Edited Monthly: By The Skorys Social

Fully produced, filmed and edited. 4 Reels every month. Scripted, shot, cut, and captioned. Product showcases, trail lifestyle, UGC compilations, brand storytelling.

Full Production 4 Reels Per Month Filming & Editing Included

Brands We've Worked With

Our Stats
8 Million+
Total Subscribers
Across Our Channels
50 Million+
Monthly Views
Generated
3 Billion+
Organic Views
Generated in Total
Engagement Fee

Everything included.
Priced to win.

What's included Monthly volume Market value
4 Reels: Fully produced, filmed & edited by The Skorys Social 4/mo $2,750
Monthly Content Calendar: Full 30-day plan 1/mo $3,000
Weekly Coaching Calls with The Skorys Social 4/mo $1,200
Influencer management and campaign packet: One time Month 1 $800
Monthly Performance Report & Strategy Review 1/mo $500
Brand & Community Guide (one-time onboarding) Delivered month 1 $2,000
Full Social Strategy Guide (one-time onboarding) Delivered month 1 $2,500
Total market value $12,750+/mo
Your engagement fee $5,000/mo
3-Month Commitment
$5,000
per month
Month-to-Month
$6,000
per month
Contact us to get started

Confidential · Prepared exclusively for Hiker Coffee · Q2 2026